Digital Marketing Strategy

***I believe all marketing decisions should be informed by exhaustive data analysis and careful examination of digital trends***

Digital Marketing encompasses a variety of marketing disciplines and is an industry that is constantly evolving. I pride myself on my ability to keep up with changes and trends in the industry in order to stay ahead of the competition. My strength in digital marketing is conducting research and developing marketing strategies that incorporate digital media. Here are my areas of expertise.

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Search Engine Optimization:

  • If your company does not show up on the first page of Google when searching for keywords related to your business and industry, then you are setting your business up for failure in the future.
  • SEO is crucial for marketing online in 2017. With so much competition and content available on the internet it is important to have a documented SEO strategy to begin lifting your business and website above the rest.
  • My SEO knowledge includes web page optimization, keyword targeting, backlink optimization, SERP optimization, eliminating broken links, web optimization for mobile, and compliance with Google’s search engine algorithm for optimal organic reach.
  • My goals for SEO are simple. Build your company’s online presence in order to see your site rank higher on Google’s search engine results page (SERP). The higher you rank when searching for keywords, the more organic (unpaid) website traffic your website will receive. More traffic = More sales.
  • Effective Search Engine Optimization requires both a short term, and a long term strategy. With that in mind, it is crucial to incorporate content marketing, web development, and a comprehensive backlink strategy.

Paid Online Advertising:

  • Another area of digital marketing I specialize in is paid advertising.
  • For the business who needs to see an increase in sales as quickly as possible, paid online advertising is the perfect choice.
  • I specialize in Google Advertising (Pay-Per-Click), as well as Social Media Paid Advertising.
  • I have seen first hand the remarkable potential available when developing targeted marketing campaigns on Google, Bing, Facebook, Twitter, and Instagram.
  • The key to my success is advanced audience targeting. I pride myself on my ability to find exactly who your audience is, where they spend their time online, and how to effectively reach them.

Social Media Marketing:

  • My goal for social media marketing is to build a targeted audience into the thousands and then begin nurturing that audience into sales leads.
  • My strategy is to increase followers, subscribers, and engagements (comments, likes and shares) and build a niche audience from which to draw in new customers.
  • I have experience growing social media audiences in B2B, B2C, and non profit organizations.
  • My expertise includes Twitter, Instagram, Facebook, LinkedIn, Google+, Quora, Periscope, Soundcloud, and Stitcher.
  • I can provide analysis and strategy for your business but I am also available for execution work on those strategies.

Data Analytics:

  • I carefully study data before creating and executing on marketing strategies.
  • I primarily use Google Analytics and Hubspot Analytics as well as a variety of other websites and marketing programs to track trending subjects to make informed decisions.

Content Marketing – Inbound Marketing:

  • I am a Certified Hubspot Inbound Marketer. (
  • Content marketing is arguably the most popular form of digital marketing today. I have training and experience in developing content marketing strategies and executing on them.
  • Some of my skills include blog optimization, landing page development, web page optimization, content distribution, form creation, keyword analytics, cookie tracking, and social media management.

Email Marketing:

  • Despite the fact that email has been around for nearly 40 years it is still one of the most effective mediums for attracting customers and marketing your products and services.
  • I have experience developing and executing on email marketing campaigns for both B2B and B2C organizations.

Digital Media:

  • Based on trends and research on the digital marketing industry it is clear that digital media will play a key role in all advertising campaigns of the future.
  • Creating strategies and developing digital media assets like videos and podcasts are a strength and passion of mine.
  • Please send me an email to see my portfolio of video and podcast production work.

I believe that successful marketing comes from proper competitor analysis, digital media incorporation, a documented marketing strategy, careful analysis of data, and constant strategy changes based on the trends recognized in the data analytics.

Please contact me for any additional information or if you would like to work with me.


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